Business Philosophy

Our objectives serve as a foundation that guides every aspect of our business.

Our Purpose

“Transforming the African continent through innovative solutions, superior investor relations and business support services.”


We believe in Africapitalism. We are convinced that Africapitalism has the power to move all of Africa forward, and ultimately transform the lives of ordinary Africans.

Africapitalism asks private sector businesses to make investment decisions that will increase economic and social wealth. In other words, the commercial activities led by these companies should create value for stakeholders and the economy, and foster development in the communities in which they operate.

Africapitalism promotes the belief that businesses should aim to make profit responsibly, investing in sectors that have the greatest potential to create positive social transformation that enhances overall quality of life.

Living this ideology, we are in partnership with the Tony Elumelu Foundation (TEF) who delivers our Corporate Social Responsibility (CSR) programme. The current CSR project is an Entrepreneurship Development programme (EDP) that identifies, trains, mentors and provides seed capital of up to $10,000 to 1,000 African entrepreneurs each year, for 10 years. It is currently in its third year, having 3,000 recipients so far.

Africapitalism puts the private sector at the center of economic progress, building full value chains that benefit the local economy and advance national development. It means the private sector working with governments and other stakeholders to build sustainable economies and contribute to the lasting development of the African continent.

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