About Us

Purpose Statement

Transforming the African continent through innovative solutions, superior investor relations and business support services.

Core Values

We understand the importance of ethics in our business and our values form our corporate culture.

We are convinced that Africapitalism has the power to move all of Africa

We believe in Africapitalism. We are convinced that Africapitalism has the power to move all of Africa forward, and ultimately transform the lives of ordinary Africans. Africapitalism asks private sector businesses to make investment decisions that will increase economic and social wealth.

In other words, the commercial activities led by these companies should create value for stakeholders and the economy, and foster development in the communities in which they operate.

Africapitalism promotes the belief that businesses should aim to make profit responsibly, investing in sectors that have the greatest potential to create positive social transformation that enhances overall quality of life.

Living this ideology, we are in partnership with the Tony Elumelu Foundation (TEF) who delivers our Corporate Social Responsibility (CSR) programme. The current CSR project is an Entrepreneurship Development programme (EDP) that identifies, trains, mentors and provides seed capital of up to $10,000 to 1,000 African entrepreneurs each year, for 10 years. It is currently in its fourth year, having over 4,000 recipients so far.

Africapitalism puts the private sector at the center of economic progress, building full value chains that benefit the local economy and advance national development. It means the private sector working with governments and other stakeholders to build sustainable economies and contribute to the lasting development of the African continent.

Our logo describes who we are:

We have gathered close to five decades’ experience of data management services. Our pedigree makes us unique. Our logo describes who we are:

  • The Red symbolises our strength and competence.
  • The Grey symbolises our, maturity, and experience.
  • The parallel stripes and perfectly square edges are expressions of our integrity, professionalism, and consistency. The stripes indicate that we exist as an organisation to serve our customers and will always stand for excellence.
  • The double line stresses the intensity of our resilience, optimism, energy, and aggression to capture the market.
  • The pointer at four directions connotes the universality of our services, unbounded by geographic space or time.
  • The interlace describes our innovative and enterprising approach to business.

Privacy Policy Notice

We’ve made updates to our Privacy Policy to better protect your personal data. Please take a look at our updated Privacy Policy.
I agree to the updated Privacy Policy. I understand the use of my personal data by Africa Prudential will be in accordance with the updated Privacy Policy.