Five ways technology can help you scale globally

Growing a business takes hardwork and a willingness to improve. Tech is a great start to upscale your business globally.  Fortunately, new technology is constantly being developed to fit the needs of businesses. You can use these strategies to begin to take advantage of the options that best fit your company’s needs.

business owners need technology to scale globallyCreating a global presence doesn’t mean your business must be a big one. Even as a small company or a start-up, you can leverage on technology to drive innovation. Innovation is all about doing things differently in order to provide better products and improved service to customers. 

For instance, a small business owner based in Ibadan,  doesn’t require a big office to make sales.  All he/she needs to connect with the right audience is the right kind of product that appeals to their audience, a mobile phone with good internet.

Technology is essential for day-to-day business processes and can also help companies with scaling globally when utilised effectively.

In this article, we explore some of the many ways that technology can be used by businesses to create a global presence.


  • Social Media Presence

Facebook, Instagram, Twitter and Whatapp helps you connect with your audience online. Use your marketing skills to incorporate your brand into these conversations. Set up a company profile for your business on social media. This will help you attract your customer demographics. Also, send out occasional updates about your business, new arrivals and other newsworthy events in your company. Marketing your business on social media can boost your products to reach a larger audience from different places around the globe. By doing so, you keep your brand on their mind and drive your company’s growth. 

Also with social media apps like Whatsapp, Facebook, Instagram, small and large business owners can set up online stores, rather than investing in costly storefronts. With consumers migrating to the Internet to find everything from gifts to ordering groceries on an E-commerce shop like Easymall, the popularity of online shopping increases with the variety of products and services. Businesses with storefronts can also create online stores to expand their visibility. This will help them reach target markets beyond their neighbourhoods and surrounding communities.


  • Cloud sharing/Computing 

Before now, companies who managed large quantities of data had to use File Transfer Protocol (FTP) when they wanted to send large files. Likewise, businesses could not manage data without spending money on numerous high capacity storage devices.

cloud computing technology to scale globally

Now, it’s possible to have a centralised location of data storage that is completely online through the cloud. Cloud storage makes it easy to organise, save and share files. You can easily backup files and access data offline for times when you don’t have an Internet connection.

A typical example will be during this pandemic, with the restriction of movements to offices and large gatherings, no matter where your staff or clients are operating from, in order to collaborate with people in different locations and time zones, your clients and staff can simply access files with a cloud storage solution like Microsoft OneDrive, Dropbox, Google Drive and other similar solutions which can give your business unlimited file storage, allowing documents to be synced and shared across different platforms and among users. 

This gives you, your team and clients access to information from anywhere in the world in real-time where you have an internet connection and saves money.


  • Smart Payments (Web-based/Mobile Payments)

Another way to position your business for scaling globally is by adapting e-payment getaways. Today, there are more payment options than ever to collect and process payment transactions in a variety of ways. With platforms like PayPal, Paystack and other mobile payment solutions, you and your team members have easier ways of earning profits and selling products or services to the world. 

For example, A cloth seller based in Ibadan who has an online store will receive payments via online payment platforms. This will make  transactions easier and seamless for his/her business.

With payment flexibility, businesses can continue to gain access to entirely new customer segments. Ultimately, this means you can offer your products and services to more people around the globe. 


  • Customer Relationship Management Software

Keeping track of all your new and existing global connections—customers, vendors, and suppliers—can seem overwhelming. In order to position your business for scaling globally, a Customer Relationship Management (CRM) software can help. Every business thrives on healthy customer service and customer relationships. 

As you expand your business, it can be difficult to keep track of all of your contacts, but with Customer Relationship Management (CRM) software, you can create a database of all your contacts that can be accessed by any applicable members of your team. 

With CRM software, you can store a complete record of all of your company’s interactions with clients or potential clients. It will help you and your team track where customers live, the languages they speak and other unique attributes.  It will help your team operate efficiently and cut down on time spent searching for information related to customers.


  • Virtual/Video Conferencing

This is one of the most utilised formats by businesses. Since the restriction of movements and social distancing, it is used to keep businesses running remotely. To keep clients, teams and potential clients much closer together, use video conferencing tools like Zoom, Skype, and other similar platforms to hold their conferences anywhere in the world without spending a dime. This tool helps your company save on travel and lodging costs.

Get your meeting done faster with these video conferencing tools. Make use of the built-in collaborations such as real-time note taking and one-click screen sharing.  As tech becomes more affordable, investments in remote work capabilities will really help companies cut down on costs and function efficiently to scale globally. 

Technology is all around us. However, there is no doubt that companies who are embracing it will be the brands that become global household names.

Would like help with scaling globally? Do you want to join the global business leaders who are using technology to fulfil their company’s goals and dreams? Quickly reach out to Africa Prudential, let’s help your business make a name for itself throughout the world and deliver a strong impact on the global sphere.

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