Our Brand

We have over 30 years of share registration experience in the Nigerian Capital Market. Our pedigree makes us unique.

The New Africa Prudential Logo

Our logo describes who we are:

The Red symbolises our strength and competence.

The Grey symbolizes our, maturity, and experience in the share registration business and investor services.

The parallel stripes and perfectly square edges are expressions of our integrity, professionalism, and consistency. The stripes indicate that we exist as an organization to serve our customers and will always stand for excellence.

Double Line: Stresses the intensity of our resilience, optimism, energy, and aggression to capture the market.

The Pointer-directions: That it points at four directions, connotes the universality of our services, unbounded by geographic space or time.

The interlace describes our innovative and enterprising approach to business.

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